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    Omnichannel Customer Experience — Are you ready?
        Customers have myriad ways to interact with your company and/or your products and services. Synchronising the touchpoints ensures the customer can move from one to the other seamlessly. The difference between creating a multichannel experience and an omnichannel experience is that multichannel is based on using disconnected channels, whereas omnichannel...Learn More

     

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    What is "Blended Training" exactly?

    Companies choose training to reach their goals in terms of team effectiveness and to closely handle the issues they face in the field. Blended training enables the comprehensive assimilation of... Learn More

    Topics: Products - Packs

    How to Use Performance Appraisal Results Within Your Company?

    In the first part of this article we discussed a specific methodology for successful performance appraisal. Starting with a solid platform of analysis followed with planning, on-going coaching, and... Learn More

    Topics: Products - Packs

    Blended Training: Why your Marketers Need to Learn by Doing

    In the first part of this article we discussed the typical challenges marketers are facing in the pharmaceutical industry and we reviewed the three different methods of learning. We advise you to... Learn More

    Topics: Products - Packs

    How to Design Training Programmes for Successful Pharma Marketers?

    Have you ever really sat down and thought of the skills you need to be a successful marketer?  If you haven’t then you should really try it some day because the list is extensive, and much longer... Learn More

    Topics: Products - Packs

    3 Steps to Successful Performance Appraisal

    Performance appraisal ı Assessing and monitoring the competencies of your marketing and sales teams is a critical management skill in today’s challenging business environment.  There are a number of... Learn More

    Topics: Products - Packs

    The Importance of the Brand Team Vision

    One of the most overlooked elements of a product launch is the need for a brand team vision. Launch teams charge headlong in pursuit of tasks and deadlines without taking the time to sit down... Learn More

    Topics: Products - Packs

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