Forecasting product sales is one of the most important activities undertaken by the brand team during the course of the year. Whether it is the annual sales forecast or the 5-year projections so...
Read More Leave a commentProduct launches are a period of particularly high pressure for the brand team for one simple reason: you only get one chance to launch a brand. Timelines are always short, visibility is incredibly...
Read More Leave a commentIn order for a business-to-business relationship to be formed, some form of value must be evident and attached to both sides. After all, without value what is the point of the relationship?...
Read More Leave a commentIn our previous post (Segment to survive-One size doesn’t fit all) we raised the idea that we need to look at other ways of exploring behaviour to understand what makes customers choose one thing (or...
Read More Leave a commentCustomer contribution must become a more important metric, when key account management designation is under consideration. It is crucial for senior management to understand that traditional measures...
Read More Leave a commentDoes the pharmaceutical industry face the perfect storm in the foreseeable future? It certainly appears as if we are set for one of those re-generational periods, relatively rare occurrences when the...
Read More Leave a comment