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    Can your virtual meetings be more productive?
      In the midst of restrictions on travel, decreasing access to HCPs, health risks, working from home and managing family members who may also be at home, the adoption of virtual connections such as meetings, webinars and even social get-togethers, has accelerated beyond our imagination.Learn More

     

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    Key Account Management in the Pharmaceutical Industry: A Modern Approach

    KAM in the Healthcare industry | In recent years, the prescribing power has shifted from the hands of the individual clinician and is now shared amongst groups, committees, or networks of medical,... Learn More

    Topics: Products - Packs

    Segment to Survive-One Size Doesn’t Fit All

    Segmentation in the Heathcare industry ı Have we been focusing on a “one-size-fits-all” approach to sales force effectiveness? As the sheer size of the typical pharmaceutical salesforce increasingly... Learn More

    Topics: Products - Packs

    Multi-Channel Marketing: 5 Key Success Factors for Implementation

    MCM in the Pharmaceutical Industry ı Aiming to reach potential customers via multiple marketing channels, 77% of pharma companies increased their digital marketing budgets in 2015... Learn More

    Topics: Products - Packs

    Analysing the Competitive Environment – The Patient Flow

    When pharmaceutical marketers think about analysing the competitive environment within which they are operating, the focus tends to be on specific quantitative aspects such as market shares and... Learn More

    Topics: Products - Packs

    Why Should we Consider Segmentation & Targeting in the Pharma Industry?

    Segmentation & targeting in the Healthcare industry ı Why bother to segment and target your customers?  It can be time-consuming, fraught with personality conflicts and may well annoy a section of... Learn More

    Topics: Products - Packs

    How to Successfully Launch a Pharmaceutical Product

    The launch of a pharmaceutical product is a crucial step, for the simple reason that you only get one shot to do it properly! In the pharmaceutical industry in particular, the investment of all the... Learn More

    Topics: Products - Packs

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