KAM in the Healthcare industry | In recent years, the prescribing power has shifted from the hands of the individual clinician and is now shared amongst groups, committees, or networks of medical,...
Read More Leave a commentSegmentation in the Heathcare industry ı Have we been focusing on a “one-size-fits-all” approach to sales force effectiveness? As the sheer size of the typical pharmaceutical salesforce increasingly...
Read More Leave a commentMCM in the Pharmaceutical Industry ı Aiming to reach potential customers via multiple marketing channels, 77% of pharma companies increased their digital marketing budgets in 2015 (source: ...
Read More Leave a commentWhen pharmaceutical marketers think about analysing the competitive environment within which they are operating, the focus tends to be on specific quantitative aspects such as market shares and...
Read More Leave a commentSegmentation & targeting in the Healthcare industry ı Why bother to segment and target your customers? It can be time-consuming, fraught with personality conflicts and may well annoy a section of...
Read More Leave a commentThe launch of a pharmaceutical product is a crucial step, for the simple reason that you only get one shot to do it properly! In the pharmaceutical industry in particular, the investment of all the...
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