back to the articles
    Brand Management Open Course
    Posted on
    October 21, 2015 by Actando Consulting Team Actando

    Book your next Brand Management Open Course in Istanbul

        

    The emergence of new channels, such as social media and other digital technologies has changed the pharmaceutical marketing landscape rapidly and irreversibly. Trends such as the ever more informed patient and the sheer amount of information available freely to patients and customers on the internet have also presented new challenges to pharmaceutical marketers. In addition, the use of tablet-based detail materials and customer relationship management systems has also changed the way pharmaceutical companies interact with their customers. These changes present both challenges and opportunities to today’s pharmaceutical brand manager, making it essential that the brand team approaches their planning process in a systematic, thorough and logical way. Read more here.

    Dates: December 21st - 22nd, 2015

    Inscriptions of the upcoming Brand Management Open Course is now open. Contact at: contact@actando.com

    We are waiting for you!

    New Call-to-action

     

      New Call-to-action

      Related Articles

      The Segmentation and Targeting Process in the Pharmaceutical Industry

      Subscribe to our latest insights