Formed in 2008, The Cape Marketing & Consulting Companyhas worked with a diverse range of customers, including Pfizer, IMS Health, AbbVie, Celgene and Danone, on brands such as Xalatan, Lipitor, Aricept, Souvenaid, Eliquis and Otezla.
During this time, The Cape has built a solid reputation for strong strategic thought, strategic analysis and developing detailed, fully integrated marketing solutions to meet specific customer needs.
The Cape has had the pleasure of partnering with Actando since the start of 2014 to deliver Actando’s industry-leading, cutting-edge blended training courses to extremely high standards in the United Kingdom and South Africa.
Andrew Wilmot, Director of Marketing & Strategy for The Cape Marketing & Consulting Company, said: “This is an extremely exciting move for both companies. Cape has worked closely with Actando for almost two years and we are delighted to have the opportunity to build on this relationship in our two home markets, namely South Africa and The United Kingdom".
The Cape Marketing & Consulting Company will be focusing on four main areas, namely Brand Management, Launch Excellence, Key Account Management and Territory Management.