Actando is pleased to announce that a new partnership agreement was signed with Calidad en Recursos Humanos, based in Madrid, Spain. Founded in 1995, Calidad en Recursos Humanos is a Spanish training company specialising in the healthcare and life science industry. It has partnered with Actando’s predecessor companies, namely Areks and IMS Health, prior to this, and has now joined forces with Actando to deliver Actando’s market-leading pharmaceutical sales and marketing courses to within the Spanish and Portuguese markets.
Alexandre Dauge, Director of Strategy at Actando, stated, “This partnership agreement is an incredible opportunity for both companies. In addition to the excitement of renewing our relationship with Calidad, it provides both companies with the potential to expand our respective global reaches and, more importantly, allows us to add real value to a new group of marketing and sales specialists who will attend our courses”.
Calidad will continue to offer its consulting services and ill also offer Actando’s Brand Management, Launch Excellence, Regional Management and Segmentation and Targeting courses in Spain & Portugal. For more information on Calidad, please visit their website at www.calidadrh.com
