You usually see us online, in your office, or in a training room. But on March 12 through 14 we look forward to seeing you at Booth #51, eyeforpharma Barcelona. And we have a lot to show you.
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Today’s concept of the connected rep is about more than adding digital channels to the arsenal; it requires an integration of touchpoints across channels that creates a seamless high-value...
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Engaging your representatives in the development of the business case to implement Rep Triggered Emails, [RTE] or as sometimes referred to as ‘Approved Emails’, and ensuring there is a sound value...
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How do you design an engagement strategy that is both cost-effective and agile enough to change with market dynamics? The overall strategy must address key customer needs, be aligned across brands...
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What is the best structure to enable digital marketing in your organisation? Should a digital marketing team sit in the cross-functional Commercial Excellence team, or should it be dispersed and...
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Pharma companies that build a strategy around three components—category leadership in a few product areas, customer-focus and lean operations, position themselves for growth that far outstrips the...
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Pharma’s commercial excellence efforts recently have been largely focused on customer centricity and multichannel marketing. But commercial excellence is a much broader topic encompassing:
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The most powerful data scientists are those who act as bridges between insights and people [Forbes.com]
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Since introducing eDetailing on the iPad, the cost for sales representative equipment has risen. The intention may have been to limit the devices to be a phone and a tablet, but instead, we have...
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The pharmaceutical industry has a rich history of investment in sales—not just in the quantity or size of a company’s sales force, but also in the quality, motivation and enablement of reps and...
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