The Power of AI
Artificial intelligence [AI] plays a role in our daily life outside of healthcare every day whether asking Siri to find addresses for us, what the weather forecast is, following Amazon and Netflix...
Read More Leave a comment
Data-Driven Training Decisions
Evaluating the effectiveness of the training delivered is part of the role of Learning & Development professionals and critical to demonstrating adding value to the business. This has been done...
Read More Leave a comment
Using VR in Corporate Training
Hopefully, the days of boring corporate training are over.
Read More Leave a comment
Has Learning Changed?
Changes in the audience, advances in technology, and restrictions on spending are all having an impact on the learning landscape and how we deliver learning.
Read More Leave a comment
Integrated Multichannel Reps
Reps are being armed with more content in more channels to increase the number of meaningful touch-points with HCPs. Success requires more than just channel activity but rather the integration of...
Read More Leave a comment
Territory Alignment – can it be fair, motivating and sustainable?
Territory alignment is the process by which the geography of a country is divided into territories to achieve the desired reach and frequency of target customers in order to maximize revenues. An...
Read More Leave a comment
Sales Force Sizing in Multichannel era – How to optimize your commercial results?
Despite the significant impact of sales resource decisions on company performance, many companies still rely strictly on the wisdom and experience of sales leaders for making such decisions. But...
Read More Leave a comment
Is optimal frequency still relevant in a multi-channel market?
Reaching your target audience with relevant messaging at key points in their decision-making process remains an important part of our sales and marketing efforts. But it’s also important to think...
Read More Leave a comment
Digital Transformation: Is your sales force holding you back?
Digital is completely reshaping the customer engagement. It’s also redefining sales organisations as they strive to fuel the growth by delivering an engaging experience, whenever and wherever the...
Read More Leave a comment
