In the midst of restrictions on travel, decreasing access to HCPs, health risks, working from home and managing family members who may also be at home, the adoption of virtual connections such as... Learn More

  How do recent events impact resource allocation across channels? Determining the marketing mix and resource allocation is a continuous challenge for Pharma marketers. The COVID-19 disruption has... Learn More

Sales managers have worked as in-field representatives in the past and are well aware of the challenges of working remotely. However, new challenges of working remotely involve the lack of face to... Learn More

Having long discussed a probable disruption to our accepted ways of working, Pharma is now very motivated to redesign customer engagement. Innovation to the existing customer engagement model will... Learn More

As mentioned in the previous blog post, most -  if not all pharma companies are considering remote sales models. The accelerated adoption of remote communication and ways of working requires an... Learn More

To respond best to the changes driven by the COVID-19 pandemic, pharma companies should consider reorienting their commercial models to fit the needs of healthcare providers and patients better.... Learn More