What Keeps ComEx Leaders Up At Night? - Part 2
Extract from an interview with an experienced Global Pharma Company Commercial Excellence Leader [anonymous contributor].
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What Keeps ComEx Leaders Up At Night? - Part 1
Extract from an interview with an experienced Global Pharma Company Commercial Excellence Leader [anonymous contributor].
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Commercial Effectiveness – What does it really mean today?
A simple and common definition of Commercial Effectiveness is the impact of marketing spend on sales. This simple statement may, in fact, weave a more complex web.
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Sales Incentives
The role of the Pharma Rep is evolving with the increased use of digital channels to engage and educate HCPs. The Rep role is changing from working alone to now having digital and other activities...
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Actando at eyeforpharma Barcelona 2019
You usually see us online, in your office, or in a training room. But on March 12 through 14 we look forward to seeing you at Booth #51, eyeforpharma Barcelona. And we have a lot to show you.
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Multichannel and the Connected Rep
Today’s concept of the connected rep is about more than adding digital channels to the arsenal; it requires an integration of touchpoints across channels that creates a seamless high-value...
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Implementing The Rep Triggered Email Channel
Engaging your representatives in the development of the business case to implement Rep Triggered Emails, [RTE] or as sometimes referred to as ‘Approved Emails’, and ensuring there is a sound value...
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Omni-channel Customer Journey
How do you design an engagement strategy that is both cost-effective and agile enough to change with market dynamics? The overall strategy must address key customer needs, be aligned across brands...
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Digital Marketing Integration
What is the best structure to enable digital marketing in your organisation? Should a digital marketing team sit in the cross-functional Commercial Excellence team, or should it be dispersed and...
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Maximising Customer Interactions
Pharma companies that build a strategy around three components—category leadership in a few product areas, customer-focus and lean operations, position themselves for growth that far outstrips the...
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