Customers have myriad ways to interact with your company and/or your products and services. Synchronising the touchpoints ensures the customer can move from one to the other seamlessly. The... Learn More

    Even during a pandemic, learning and capability development remains an essential service for any organisation. Like remote engagement of our customers, remote learning has become a widely... Learn More

  Yes we still need the salesforce post-pandemic Digital is not a replacement for the pharma salesforce; its role is to enhance the effectiveness of the salesforce by providing complementary... Learn More

  The shift to remote learning has been surprisingly seamless thanks to the unprecedented availability of employees combined with all the new technology available. Organisations have rapidly... Learn More

  In the midst of restrictions on travel, decreasing access to HCPs, health risks, working from home and managing family members who may also be at home, the adoption of virtual connections such as... Learn More

  How do recent events impact resource allocation across channels? Determining the marketing mix and resource allocation is a continuous challenge for Pharma marketers. The COVID-19 disruption has... Learn More