Using VR in Corporate Training

    Hopefully, the days of boring corporate training are over.

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    Has Learning Changed?

    Changes in the audience, advances in technology, and restrictions on spending are all having an impact on the learning landscape and how we deliver learning.

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    Integrated Multichannel Reps

    Reps are being armed with more content in more channels to increase the number of meaningful touch-points with HCPs. Success requires more than just channel activity but rather the integration of...

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    Territory Alignment – can it be fair, motivating and sustainable?

    Territory alignment is the process by which the geography of a country is divided into territories to achieve the desired reach and frequency of target customers in order to maximize revenues.  An...

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    Sales Force Sizing in Multichannel era – How to optimize your commercial results?

    Despite the significant impact of sales resource decisions on company performance, many companies still rely strictly on the wisdom and experience of sales leaders for making such decisions. But...

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    Is optimal frequency still relevant in a multi-channel market?

    Reaching your target audience with relevant messaging at key points in their decision-making process remains an important part of our sales and marketing efforts. But it’s also important to think...

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    Digital Transformation: Is your sales force holding you back?

    Digital is completely reshaping the customer engagement. It’s also redefining sales organisations as they strive to fuel the growth by delivering an engaging experience, whenever and wherever the...

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    What Keeps ComEx Leaders Up At Night? - Part 2

    Extract from an interview with an experienced Global Pharma Company Commercial Excellence Leader [anonymous contributor].

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    What Keeps ComEx Leaders Up At Night? - Part 1

    Extract from an interview with an experienced Global Pharma Company Commercial Excellence Leader [anonymous contributor].

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    Commercial Effectiveness – What does it really mean today?

    A simple and common definition of Commercial Effectiveness is the impact of marketing spend on sales. This simple statement may, in fact, weave a more complex web.

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