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    Customers have myriad ways to interact with your company and/or your products and services. Synchronising the touchpoints ensures the customer can move from one to the other seamlessly. The difference between creating a multichannel experience and an omnichannel experience is that multichannel is based on using disconnected channels, whereas omnichannel...Learn More

     

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    Product launches are absolutely critical for the pharmaceutical industry for one simple reason - you only get one chance to get it right. Learn More

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    The emergence of new channels, such as social media and other digital technologies has changed the pharmaceutical marketing landscape rapidly and irreversibly. Trends such as the ever more informed... Learn More

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