Reps are being armed with more content in more channels to increase the number of meaningful touch-points with HCPs. Success requires more than just channel activity but rather the integration of... Learn More

Territory alignment is the process by which the geography of a country is divided into territories to achieve the desired reach and frequency of target customers in order to maximize revenues. An... Learn More

Despite the significant impact of sales resource decisions on company performance, many companies still rely strictly on the wisdom and experience of sales leaders for making such decisions. But... Learn More

Reaching your target audience with relevant messaging at key points in their decision-making process remains an important part of our sales and marketing efforts. But it’s also important to think... Learn More

Digital is completely reshaping the customer engagement. It’s also redefining sales organisations as they strive to fuel the growth by delivering an engaging experience, whenever and wherever the... Learn More

Extract from an interview with an experienced Global Pharma Company Commercial Excellence Leader [anonymous contributor]. Learn More