Integrate Channels for a Seamless Customer Experience

Channels Integration in the Healthcare Industry | The integration of multiple channels requires a holistic view of the customer journey and the brand strategy. Both will drive the content and...

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Digital Sales Aids: Add Power to Your Reps

Digital Sales Aids in the Pharma Industry | Paper detail aids for Field Representatives were converted to electronic copies (as PowerPoint or PDF slide shows or just long PDF documents) when...

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Do You Need a HCP Website?

HCP Websites | Pharma companies have always interacted with Healthcare Professionals (HCPs) to engage, educate and support, for the betterment of medical science, treatments and patient outcomes. ...

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Why Pharma Reps Should Consider Approved Emails

Approved Email in the Heathcare Industry | With the reduction in face-to-face opportunities, Approved Emails, sometimes referred to as ‘Rep-Triggered-Email’, are one way to extend the reach and...

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How Pharma Marketers Should Use Webinars

Webinar Marketing for the Healthcare Industry | More for less? We hear this phrase a lot when we discuss digital multichannel communications in our industry, which implies technology will help us...

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Demystifying Multi-Channel Marketing for Better Training

MCM Mix & Training in the Pharmaceutical Industry ı You can't be a digital marketing expert, without any marketing expertise. Be wary of recent attention from digital experts which does not start...

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Actando Promotes Blended Learning with QuintilesIMS in Mexico

Blended Learning in the Pharmaceutical Industry | In partnership with QuintilesIMS Mexico, Actando has hosted a special event to introduce its blended training model: a combination of eLearning...

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How to Integrate Segmentation and Targeting in your Business Strategy

Segmentation and Targeting Integration in the Pharmaceutical IndustryIn the first part of this article, we discussed the requirements and key factors for success of an effective segmentation...

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The 7 Steps of a Key Account Management Plan

KAM in the Pharmaceutical industry | In the first part of this article, we discussed the different types of strategic accounts you can encounter in the pharmaceutical industry, detailing the 5 key...

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The Segmentation and Targeting Process in the Pharmaceutical Industry

Segmentation and Targeting Process in the Pharmaceutical Industry | Today’s pharmaceutical market is full of dynamic changes driven by highly informed customers wanting to get the best product at...

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The Segmentation and Targeting Process in the Pharmaceutical Industry
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