Planning for Resource Optimisation

    Do you ever wonder how to plan your resources across multiple products, channels and customers to ensure it delivers both the brand objectives and the ultimate customer experience? This becomes...

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    Salesforce Sizing

    As late as or as early as 2012, FirstWord were discussing the process and methodology that was synonymous with Salesforce Effectiveness, i.e. salesforce structure and sizing.  As our marketplace...

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    2018 Trends in Pharma Commercial Excellence

    Pharma continues to evolve. Competition continues to increase. We are still navigating the turbulent waters of social media. And we are still trying to build trust with patients, health care...

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    Using Simulations In Assessment Centres

    Simulations / Serious games are being used to teach new skills and provide learning experiences where a participant can safely apply that new learning. Many organizations are now also using...

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    Serious Games Can Improve Sales and Marketing Decisions

    Gaming is not merely a global phenomenon for entertainment, but also a strategic direction to more effectively engage and prepare our emerging workforce through rich, realistic, immersive learning... Read More Leave a comment

    Why use games in a sales and marketing learning environment?

    Games are of course fun, and also provide opportunities to learn through their

    • Engaging and competitive nature
    • Provision of support needed by learners while learning something new, which in turn...
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    Real World Simulations help improve Sales & Marketing skills

    Airline pilots spend many hours in flight simulators before being giv en the controls to fly a plane. Medical students practice on programmed plastic dummies that simulate symptoms in rapid...

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    Understanding Decision Making

    Understanding how humans make decisions can help us better design robust go-to-market strategies.  The intuitive part of our brain is a lot more powerful than our logical part, yet most pharma...

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    Learning from Related Worlds

    Sometimes we are just too close to our own stuff. That is why it is good to look outside our world as part of our continuous insatiable appetite for new insights. 

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    Coaching the Coaches

    With the explosion in technological innovations, you may have noticed the emergence of coaching apps to assist and enhance the task of coaching your salesforce. But who coaches the coaches?

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