Focus On The Core To Achieve Marketing Effectiveness

    ‘Due to the changing healthcare environment (reduced physician access, increasing pressures from managed care organizations) and competitive pressures (plethora of “me-too” compounds, build up of...

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    Investing in Frontline Managers

    Successful organizations continuously invest in employees to ensure business capabilities are aligned to the changing marketplace and to the organisation’s evolving strategy and culture. With the...

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    ROI On Assessment Centres

    Assessing and monitoring the competencies of the marketing and sales teams is a critical activity often undertaken by Commercial Business Leaders in partnership with Commercial Excellence and...

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    From Multichannel Marketing Strategy to Resource Allocation

    The pharmaceutical market dynamics are challenging us to keep up. It seems a long time ago that we were planning for the cliff of patent loss and starting to devise salesforce effectiveness...

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    Planning for Resource Optimisation

    Do you ever wonder how to plan your resources across multiple products, channels and customers to ensure it delivers both the brand objectives and the ultimate customer experience? This becomes...

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    Salesforce Sizing

    As late as or as early as 2012, FirstWord were discussing the process and methodology that was synonymous with Salesforce Effectiveness, i.e. salesforce structure and sizing.  As our marketplace...

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    2018 Trends in Pharma Commercial Excellence

    Pharma continues to evolve. Competition continues to increase. We are still navigating the turbulent waters of social media. And we are still trying to build trust with patients, health care...

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    Using Simulations In Assessment Centres

    Simulations / Serious games are being used to teach new skills and provide learning experiences where a participant can safely apply that new learning. Many organizations are now also using...

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    Serious Games Can Improve Sales and Marketing Decisions

    Gaming is not merely a global phenomenon for entertainment, but also a strategic direction to more effectively engage and prepare our emerging workforce through rich, realistic, immersive learning... Read More Leave a comment

    Why use games in a sales and marketing learning environment?

    Games are of course fun, and also provide opportunities to learn through their

    • Engaging and competitive nature
    • Provision of support needed by learners while learning something new, which in turn...
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