On Track With Digital Content Data

 

Read More Leave a comment

Digital Transformation: Does It Exist in Pharma?

Digital transformation in the Pharmaceutical Industry | It occurs when we see profound change in the way we conduct business including new processes and competencies in order to fully benefit from

Read More Leave a comment

Storytelling Your Way Into the Doctor's Office

Storytelling Marketing in the Pharmaceutical Industry | Great stories are passed on. Great stories often light up social media channels. And great stories compel people to change. A great medical...

Read More Leave a comment

Turning Data Into Insights

Innovation & Insights Discovery in the Pharma Industry | A new insight cannot be gleaned from the data in your CRM. Nor will it come from observations from the field and rarely from traditional...

Read More Leave a comment

Design Thinking: Transform to MCM Under The Radar

Design Thinking in the Pharma Industry | Ever wonder if you can conceive, incubate, and launch a disruptive business idea within the constraints of restrictive industry compliance? In the words of...

Read More Leave a comment

Moving Towards MCM for Cohesive Communications

Multi Channel Marketing in the Pharma Industry | If you have not started undertaking a journey of ‘digital transformation’, that is, using technology to improve your impact, or to extend your...

Read More Leave a comment

Digital Content Strategy: Start Where You Want to Finish

Digital Content Strategy in the Pharma Industry | We all agree on the importance of excellent digital content and certainly we all begin with that objective in mind. And yet according to...

Read More Leave a comment

Technology Can Unleash the Potential of Your Reps

Leverage the Representative Channel in the Pharma Industry | If you believe that leveraging technology can bring about new customer excellence cultural norms inside your organization, then you are...

Read More Leave a comment

Integrate Channels for a Seamless Customer Experience

Channels Integration in the Healthcare Industry | The integration of multiple channels requires a holistic view of the customer journey and the brand strategy. Both will drive the content and...

Read More Leave a comment

Digital Sales Aids: Add Power to Your Reps

Digital Sales Aids in the Pharma Industry | Paper detail aids for Field Representatives were converted to electronic copies (as PowerPoint or PDF slide shows or just long PDF documents) when...

Read More Leave a comment

Related Articles

The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry

serious games ebook guide

assessment guide ebook

decision making tools guide ebook