Ethical Marketing as a Competitive Advantage

 Ethical Marketing in the Pharmaceutical Industry | The global marketplace is demanding an ‘ethical and socially responsible’ pharma industry, and we need to understand how best to demonstrate...

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Understand the Power of the Carryover Effect

Carryover describes the ongoing effect of our marketing investment (visits, emails, congress activities…) on sales revenue generated over time.

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Social Media - does it have a place in pharma?

Social Media in the Pharmaceutical Industry | Still only a small proportion of pharma brands dabble in social media regularly, yet it is one the most transformative ways of communicating and...

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What is Customer Experience Management (CEM or CXM)

CXM in the Pharma Industry | The new competitive battlefield lines have been drawn. Conquering the elusive Customer Experience (Cx) challenge is big and hairy, requiring strong leadership,...

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How to Transform from Product Centric to Customer Centric

The transition from product centric to customer centric, or more specifically ‘patient centric’, is espoused at seemingly all industry conferences and award ceremonies these days, and the reality...

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4 Ways to Rethink Your Training Strategy in 2017

Training Strategy in the Pharmaceutical Industry | Google is the new work-place learning tool. We have a need, we search for an answer. Anytime, all the time, and yes, even at work.

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New Commercial Excellence Trends in 2017

Commercial Excellence in the Pharmaceutical Industry | At the recent EyeforPharma conference in Barcelona, I was struck by the theme – Unite Pharma [United Healthcare. Driven By Outcomes.] Does...

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How ‘The Lean Start Up Model’ Can Help Digital Transformation

Lean Startup Model for Transformation | We know we need to continually innovate. Easily said, harder to be done! What we sometimes forget, is that the need to innovate is usually driven by the...

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Key Account Management Across Borders

Key Account Management is about organizational alignment and a fundamental belief and need, that this is strategic way to succeed in your marketplace. Key Account Management is about empowerment...

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On Track With Digital Content Data

 

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