Focus On The Core To Achieve Marketing Effectiveness

‘Due to the changing healthcare environment (reduced physician access, increasing pressures from managed care organizations) and competitive pressures (plethora of “me-too” compounds, build up of...

Read More Leave a comment

Investing in Frontline Managers

Successful organizations continuously invest in employees to ensure business capabilities are aligned to the changing marketplace and to the organisation’s evolving strategy and culture. With the...

Read More Leave a comment

ROI On Assessment Centres

Assessing and monitoring the competencies of the marketing and sales teams is a critical activity often undertaken by Commercial Business Leaders in partnership with Commercial Excellence and...

Read More Leave a comment

From Multichannel Marketing Strategy to Resource Allocation

The pharmaceutical market dynamics are challenging us to keep up. It seems a long time ago that we were planning for the cliff of patent loss and starting to devise salesforce effectiveness...

Read More Leave a comment

Planning for Resource Optimisation

Do you ever wonder how to plan your resources across multiple products, channels and customers to ensure it delivers both the brand objectives and the ultimate customer experience? This becomes...

Read More Leave a comment

Salesforce Sizing

As late as or as early as 2012, FirstWord were discussing the process and methodology that was synonymous with Salesforce Effectiveness, i.e. salesforce structure and sizing.  As our marketplace...

Read More Leave a comment

2018 Trends in Pharma Commercial Excellence

Pharma continues to evolve. Competition continues to increase. We are still navigating the turbulent waters of social media. And we are still trying to build trust with patients, health care...

Read More Leave a comment

Using Simulations In Assessment Centres

Simulations / Serious games are being used to teach new skills and provide learning experiences where a participant can safely apply that new learning. Many organizations are now also using...

Read More Leave a comment

Serious Games Can Improve Sales and Marketing Decisions

Gaming is not merely a global phenomenon for entertainment, but also a strategic direction to more effectively engage and prepare our emerging workforce through rich, realistic, immersive learning... Read More Leave a comment

Why use games in a sales and marketing learning environment?

Games are of course fun, and also provide opportunities to learn through their

  • Engaging and competitive nature
  • Provision of support needed by learners while learning something new, which in turn...
Read More Leave a comment

Related Articles

The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry

serious games ebook guide

assessment guide ebook

decision making tools guide ebook