The Hare & the Tortoise – Pharma Digital Marketing

    Digital marketing is now a customer expectation in all industries and an essential part of the overall marketing plan. However, pharma remains the laggard, taking an understandably conservative...

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    What does the future hold for Product Managers?

    The future of the Pharma Sales Representative is a well-worn discussion. Are we giving equal attention to the changing requirements of the Pharma Product Manager?

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    Actando And Anthill Agency Partnership To Transform Pharma’s Digital Skills

    The Anthill Academy™

    Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando’s PharmAcademy.

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    Are you really ready for “Rep Triggered Emails”?

    Doesn’t it sound simple? Collect email addresses from HCPs, and then initiate "Rep Triggered Emails" [RTEs]. The result will be approved content sent by reps, content that is compliant, tracked...

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    Pharma Learning Goes Multi-channel

    Multi-channel learning | As pharma adopts multi-channel sales and marketing techniques based on customer demand it should come as no surprise that demand for multi-channel learning for our...

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    Hiring the Right Reps

    It is a costly business maintaining an effective engaged field force. It takes time and effort from various roles in the organisation, as well as quantifiable investment in recruitment...

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    Focus On The Core To Achieve Marketing Effectiveness

    ‘Due to the changing healthcare environment (reduced physician access, increasing pressures from managed care organizations) and competitive pressures (plethora of “me-too” compounds, build up of...

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    Investing in Frontline Managers

    Successful organizations continuously invest in employees to ensure business capabilities are aligned to the changing marketplace and to the organisation’s evolving strategy and culture. With the...

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    ROI On Assessment Centres

    Assessing and monitoring the competencies of the marketing and sales teams is a critical activity often undertaken by Commercial Business Leaders in partnership with Commercial Excellence and...

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    From Multichannel Marketing Strategy to Resource Allocation

    The pharmaceutical market dynamics are challenging us to keep up. It seems a long time ago that we were planning for the cliff of patent loss and starting to devise salesforce effectiveness...

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