The Death of Share Of Voice in Pharma (SOV)

Share of Voice in the Pharmaceutical Industry | We know we shouldn’t, but we still do - measure SOV as a leading indicator of sales, that is.

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How to Develop a CEx Strategy

CEx in the Pharma Industry | Can you imagine your sales teams engaging with the customers and building loyalty in not only brands but the organization as well; simultaneously promoting the correct...

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5 Boosters for Digital Customer Excellence in Pharma

 Digital Customer Excellence in Pharma l The digital transformational journey started long ago and the current forecast is for patient centric driven pharma by 2020.

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Solutions Mindset - a Shift from Product Driven Marketing

Shift From Product Driven Marketing l  Our products never stand alone. We operate within a complex ecosystem made up of many, many actors and environments, of which the patient is one, and our...

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3 Tips for Negotiating in the Pharmaceutical Industry

Negotiating in the Healthcare Industry | Negotiation is a critical skill in life and business. Is it one of your priority skills?

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Ethical Marketing as a Competitive Advantage

 Ethical Marketing in the Pharmaceutical Industry | The global marketplace is demanding an ‘ethical and socially responsible’ pharma industry, and we need to understand how best to demonstrate...

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Understand the Power of the Carryover Effect

Carryover describes the ongoing effect of our marketing investment (visits, emails, congress activities…) on sales revenue generated over time.

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Social Media - does it have a place in pharma?

Social Media in the Pharmaceutical Industry | Still only a small proportion of pharma brands dabble in social media regularly, yet it is one the most transformative ways of communicating and...

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What is Customer Experience Management (CEM or CXM)

CXM in the Pharma Industry | The new competitive battlefield lines have been drawn. Conquering the elusive Customer Experience (Cx) challenge is big and hairy, requiring strong leadership,...

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How to Transform from Product Centric to Customer Centric

The transition from product centric to customer centric, or more specifically ‘patient centric’, is espoused at seemingly all industry conferences and award ceremonies these days, and the reality...

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