Sales managers have worked as in-field representatives in the past and are well aware of the challenges of working remotely. However, new challenges of working remotely involve the lack of face to... Learn More

Having long discussed a probable disruption to our accepted ways of working, Pharma is now very motivated to redesign customer engagement. Innovation to the existing customer engagement model will... Learn More

As mentioned in the previous blog post, most - if not all pharma companies are considering remote sales models. The accelerated adoption of remote communication and ways of working requires an... Learn More

To respond best to the changes driven by the COVID-19 pandemic, pharma companies should consider reorienting their commercial models to fit the needs of healthcare providers and patients better.... Learn More

The environment is now dictating accelerated digital transformation for Pharma. The days of 'dipping the toe in the water 'and experimenting on low yielding brands or cash cows are over. Digital... Learn More

It may feel like an unexpected force is suddenly re-shaping how Pharma works with Healthcare Professionals [HCPs], and them with their patients. Learn More