Understanding Decision Making

Understanding how humans make decisions can help us better design robust go-to-market strategies.  The intuitive part of our brain is a lot more powerful than our logical part, yet most pharma...

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Learning from Related Worlds

Sometimes we are just too close to our own stuff. That is why it is good to look outside our world as part of our continuous insatiable appetite for new insights. 

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Coaching the Coaches

With the explosion in technological innovations, you may have noticed the emergence of coaching apps to assist and enhance the task of coaching your salesforce. But who coaches the coaches?

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Transformation: Maintaining Momentum

Change is not easy, and transformational change often loses its lustre right when it needs to push through and sustain the momentum.

“To maintain excellent performance in the face of external...

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HCP Connectedness

 

We talk about how important relationships and social connections are for our lives and how social connectedness is highly valued for many different reasons. There is a variety of research that...

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Database Dashboards & Dilemmas

For whatever reason, your data sources are simply not producing relevant and compelling insights. So what next? There seems to be data at every turn, but it is impossible to manage and make sense...

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Rep Role Clarity

Pharma Reps are part of our multichannel marketing efforts and their role requires clarity to be most effective and to ensure a seamless customer experiences. When the role is an add-on to other...

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Shifting to Patient Centricity

Some readers may remember (or maybe remember their parents talking about those “good ol’ days”) when the doctor was a family friend or acquaintance of the family at the very least, and a regular...

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Disease Awareness Strategy

 Our industry inevitably produces many disease awareness programs to develop awareness of an unmet need that we think we can contribute to meeting. We are essentially attempting to drive more...

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Is digital the inexpensive alternative?

While pharma continues to lag behind other industries in the transformation of leveraging digital into our ways of working and doing business [Adobe 2017 Digital Trends Report ], we are realising...

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