2018 Trends in Pharma Commercial Excellence

Pharma continues to evolve. Competition continues to increase. We are still navigating the turbulent waters of social media. And we are still trying to build trust with patients, health care...

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Using Simulations In Assessment Centres

Simulations / Serious games are being used to teach new skills and provide learning experiences where a participant can safely apply that new learning. Many organizations are now also using...

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Serious Games Can Improve Sales and Marketing Decisions

Gaming is not merely a global phenomenon for entertainment, but also a strategic direction to more effectively engage and prepare our emerging workforce through rich, realistic, immersive learning... Read More Leave a comment

Why use games in a sales and marketing learning environment?

Games are of course fun, and also provide opportunities to learn through their

  • Engaging and competitive nature
  • Provision of support needed by learners while learning something new, which in turn...
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Real World Simulations help improve Sales & Marketing skills

Airline pilots spend many hours in flight simulators before being giv en the controls to fly a plane. Medical students practice on programmed plastic dummies that simulate symptoms in rapid...

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Understanding Decision Making

Understanding how humans make decisions can help us better design robust go-to-market strategies.  The intuitive part of our brain is a lot more powerful than our logical part, yet most pharma...

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Learning from Related Worlds

Sometimes we are just too close to our own stuff. That is why it is good to look outside our world as part of our continuous insatiable appetite for new insights. 

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Coaching the Coaches

With the explosion in technological innovations, you may have noticed the emergence of coaching apps to assist and enhance the task of coaching your salesforce. But who coaches the coaches?

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Transformation: Maintaining Momentum

Change is not easy, and transformational change often loses its lustre right when it needs to push through and sustain the momentum.

“To maintain excellent performance in the face of external...

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HCP Connectedness

 

We talk about how important relationships and social connections are for our lives and how social connectedness is highly valued for many different reasons. There is a variety of research that...

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