What is Customer Experience Management (CEM or CXM)

CXM in the Pharma Industry | The new competitive battlefield lines have been drawn. Conquering the elusive Customer Experience (Cx) challenge is big and hairy, requiring strong leadership,...

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How to Transform from Product Centric to Customer Centric

The transition from product centric to customer centric, or more specifically ‘patient centric’, is espoused at seemingly all industry conferences and award ceremonies these days, and the reality...

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4 Ways to Rethink Your Training Strategy in 2017

Training Strategy in the Pharmaceutical Industry | Google is the new work-place learning tool. We have a need, we search for an answer. Anytime, all the time, and yes, even at work.

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New Commercial Excellence Trends in 2017

Commercial Excellence in the Pharmaceutical Industry | At the recent EyeforPharma conference in Barcelona, I was struck by the theme – Unite Pharma [United Healthcare. Driven By Outcomes.] Does...

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How ‘The Lean Start Up Model’ Can Help Digital Transformation

Lean Startup Model for Transformation | We know we need to continually innovate. Easily said, harder to be done! What we sometimes forget, is that the need to innovate is usually driven by the...

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Key Account Management Across Borders

Key Account Management is about organizational alignment and a fundamental belief and need, that this is strategic way to succeed in your marketplace. Key Account Management is about empowerment...

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On Track With Digital Content Data

 

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Digital Transformation: Does It Exist in Pharma?

Digital transformation in the Pharmaceutical Industry | It occurs when we see profound change in the way we conduct business including new processes and competencies in order to fully benefit from

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Storytelling Your Way Into the Doctor's Office

Storytelling Marketing in the Pharmaceutical Industry | Great stories are passed on. Great stories often light up social media channels. And great stories compel people to change. A great medical...

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Turning Data Into Insights

Innovation & Insights Discovery in the Pharma Industry | A new insight cannot be gleaned from the data in your CRM. Nor will it come from observations from the field and rarely from traditional...

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