Are you really ready for “Rep Triggered Emails”?

Doesn’t it sound simple? Collect email addresses from HCPs, and then initiate "Rep Triggered Emails" [RTEs]. The result will be approved content sent by reps, content that is compliant, tracked...

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Pharma Learning Goes Multi-channel

Multi-channel learning | As pharma adopts multi-channel sales and marketing techniques based on customer demand it should come as no surprise that demand for multi-channel learning for our...

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Hiring the Right Reps

It is a costly business maintaining an effective engaged field force. It takes time and effort from various roles in the organisation, as well as quantifiable investment in recruitment...

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Focus On The Core To Achieve Marketing Effectiveness

‘Due to the changing healthcare environment (reduced physician access, increasing pressures from managed care organizations) and competitive pressures (plethora of “me-too” compounds, build up of...

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Investing in Frontline Managers

Successful organizations continuously invest in employees to ensure business capabilities are aligned to the changing marketplace and to the organisation’s evolving strategy and culture. With the...

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ROI On Assessment Centres

Assessing and monitoring the competencies of the marketing and sales teams is a critical activity often undertaken by Commercial Business Leaders in partnership with Commercial Excellence and...

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From Multichannel Marketing Strategy to Resource Allocation

The pharmaceutical market dynamics are challenging us to keep up. It seems a long time ago that we were planning for the cliff of patent loss and starting to devise salesforce effectiveness...

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Planning for Resource Optimisation

Do you ever wonder how to plan your resources across multiple products, channels and customers to ensure it delivers both the brand objectives and the ultimate customer experience? This becomes...

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Salesforce Sizing

As late as or as early as 2012, FirstWord were discussing the process and methodology that was synonymous with Salesforce Effectiveness, i.e. salesforce structure and sizing.  As our marketplace...

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2018 Trends in Pharma Commercial Excellence

Pharma continues to evolve. Competition continues to increase. We are still navigating the turbulent waters of social media. And we are still trying to build trust with patients, health care...

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