Sales Force Sizing in Multichannel era – How to optimize your commercial results?

    Despite the significant impact of sales resource decisions on company performance, many companies still rely strictly on the wisdom and experience of sales leaders for making such decisions. But...

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    Is optimal frequency still relevant in a multi-channel market?

    Reaching your target audience with relevant messaging at key points in their decision-making process remains an important part of our sales and marketing efforts. But it’s also important to think...

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    Digital Transformation: Is your sales force holding you back?

    Digital is completely reshaping the customer engagement. It’s also redefining sales organisations as they strive to fuel the growth by delivering an engaging experience, whenever and wherever the...

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    What Keeps ComEx Leaders Up At Night? - Part 2

    Extract from an interview with an experienced Global Pharma Company Commercial Excellence Leader [anonymous contributor].

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    What Keeps ComEx Leaders Up At Night? - Part 1

    Extract from an interview with an experienced Global Pharma Company Commercial Excellence Leader [anonymous contributor].

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    Commercial Effectiveness – What does it really mean today?

    A simple and common definition of Commercial Effectiveness is the impact of marketing spend on sales. This simple statement may, in fact, weave a more complex web.

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    Sales Incentives

    The role of the Pharma Rep is evolving with the increased use of digital channels to engage and educate HCPs. The Rep role is changing from working alone to now having digital and other activities...

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    Actando at eyeforpharma Barcelona 2019

    You usually see us online, in your office, or in a training room. But on March 12 through 14 we look forward to seeing you at Booth #51, eyeforpharma Barcelona. And we have a lot to show you.

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    Multichannel and the Connected Rep

    Today’s concept of the connected rep is about more than adding digital channels to the arsenal; it requires an integration of touchpoints across channels that creates a seamless high-value...

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    Implementing The Rep Triggered Email Channel

    Engaging your representatives in the development of the business case to implement Rep Triggered Emails, [RTE] or as sometimes referred to as ‘Approved Emails’, and ensuring there is a sound value...

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