5 Boosters for Digital Customer Excellence in Pharma

 Digital Customer Excellence in Pharma l The digital transformational journey started long ago and the current forecast is for patient centric driven pharma by 2020.

Read More Leave a comment

Solutions Mindset - a Shift from Product Driven Marketing

Shift From Product Driven Marketing l  Our products never stand alone. We operate within a complex ecosystem made up of many, many actors and environments, of which the patient is one, and our...

Read More Leave a comment

3 Tips for Negotiating in the Pharmaceutical Industry

Negotiating in the Healthcare Industry | Negotiation is a critical skill in life and business. Is it one of your priority skills?

Read More Leave a comment

Ethical Marketing as a Competitive Advantage

 Ethical Marketing in the Pharmaceutical Industry | The global marketplace is demanding an ‘ethical and socially responsible’ pharma industry, and we need to understand how best to demonstrate...

Read More Leave a comment

Understand the Power of the Carryover Effect

Carryover describes the ongoing effect of our marketing investment (visits, emails, congress activities…) on sales revenue generated over time.

Read More Leave a comment

Social Media - does it have a place in pharma?

Social Media in the Pharmaceutical Industry | Still only a small proportion of pharma brands dabble in social media regularly, yet it is one the most transformative ways of communicating and...

Read More Leave a comment

What is Customer Experience Management (CEM or CXM)

CXM in the Pharma Industry | The new competitive battlefield lines have been drawn. Conquering the elusive Customer Experience (Cx) challenge is big and hairy, requiring strong leadership,...

Read More Leave a comment

How to Transform from Product Centric to Customer Centric

The transition from product centric to customer centric, or more specifically ‘patient centric’, is espoused at seemingly all industry conferences and award ceremonies these days, and the reality...

Read More Leave a comment

4 Ways to Rethink Your Training Strategy in 2017

Training Strategy in the Pharmaceutical Industry | Google is the new work-place learning tool. We have a need, we search for an answer. Anytime, all the time, and yes, even at work.

Read More Leave a comment

New Commercial Excellence Trends in 2017

Commercial Excellence in the Pharmaceutical Industry | At the recent EyeforPharma conference in Barcelona, I was struck by the theme – Unite Pharma [United Healthcare. Driven By Outcomes.] Does...

Read More Leave a comment

Related Articles

The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry

serious games ebook guide

assessment guide ebook

decision making tools guide ebook