Actando at eyeforpharma Barcelona 2019

    You usually see us online, in your office, or in a training room. But on March 12 through 14 we look forward to seeing you at Booth #51, eyeforpharma Barcelona. And we have a lot to show you.

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    Multichannel and the Connected Rep

    Today’s concept of the connected rep is about more than adding digital channels to the arsenal; it requires an integration of touchpoints across channels that creates a seamless high-value...

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    Implementing The Rep Triggered Email Channel

    Engaging your representatives in the development of the business case to implement Rep Triggered Emails, [RTE] or as sometimes referred to as ‘Approved Emails’, and ensuring there is a sound value...

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    Omni-channel Customer Journey

    How do you design an engagement strategy that is both cost-effective and agile enough to change with market dynamics? The overall strategy must address key customer needs, be aligned across brands...

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    Digital Marketing Integration

    What is the best structure to enable digital marketing in your organisation? Should a digital marketing team sit in the cross-functional Commercial Excellence team, or should it be dispersed and...

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    Maximising Customer Interactions

    Pharma companies that build a strategy around three components—category leadership in a few product areas, customer-focus and lean operations, position themselves for growth that far outstrips the...

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    Is Commercial Excellence still relevant?

    Pharma’s commercial excellence efforts recently have been largely focused on customer centricity and multichannel marketing.  But commercial excellence is a much broader topic encompassing:

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    Don’t ignore the Data

    The most powerful data scientists are those who act as bridges between insights and people [Forbes.com]

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    Phone, tablet, and a laptop?

    Since introducing eDetailing on the iPad, the cost for sales representative equipment has risen. The intention may have been to limit the devices to be a phone and a tablet, but instead, we have...

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    SFE - A Balancing Act

    The pharmaceutical industry has a rich history of investment in sales—not just in the quantity or size of a company’s sales force, but also in the quality, motivation and enablement of reps and...

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