eDetailer Playbooks

eDetailers do not stand alone in the customer experience - their content is likely available in more than one channel. In addition, when the rep is responsible for several products, the eDetailer...

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Look before you leap

It’s a myth that the life sciences don’t get multichannel. The industry clearly does understand the benefits – and also appreciates the challenge of implementing it. Multichannel requires new ways...

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Extending your reach

You can extend your reach and frequency by adding channels to the sales rep toolkit. Grow your digital channel capability incrementally, so the back end and the front end can keep up with new...

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Integrated Portfolio Selling

74% of Life Sciences executives surveyed see portfolio transformation as the most prominent boardroom issue. This move to a more strategic approach of acquiring and managing brands within a...

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The Hare & the Tortoise – Pharma Digital Marketing

Digital marketing is now a customer expectation in all industries and an essential part of the overall marketing plan. However, pharma remains the laggard, taking an understandably conservative...

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What does the future hold for Product Managers?

The future of the Pharma Sales Representative is a well-worn discussion. Are we giving equal attention to the changing requirements of the Pharma Product Manager?

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Actando And Anthill Agency Partnership To Transform Pharma’s Digital Skills

The Anthill Academy™

Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando’s PharmAcademy.

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Are you really ready for “Rep Triggered Emails”?

Doesn’t it sound simple? Collect email addresses from HCPs, and then initiate "Rep Triggered Emails" [RTEs]. The result will be approved content sent by reps, content that is compliant, tracked...

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Pharma Learning Goes Multi-channel

Multi-channel learning | As pharma adopts multi-channel sales and marketing techniques based on customer demand it should come as no surprise that demand for multi-channel learning for our...

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Hiring the Right Reps

It is a costly business maintaining an effective engaged field force. It takes time and effort from various roles in the organisation, as well as quantifiable investment in recruitment...

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