Receive our newsletter

How to Integrate Segmentation and Targeting in your Business Strategy

Segmentation and Targeting Integration in the Pharmaceutical IndustryIn the first part of this article, we discussed the requirements and key factors for success of an effective segmentation...

Read More Leave a comment

The 7 Steps of a Key Account Management Plan

KAM in the Pharmaceutical industry | In the first part of this article, we discussed the different types of strategic accounts you can encounter in the pharmaceutical industry, detailing the 5 key...

Read More Leave a comment

The Segmentation and Targeting Process in the Pharmaceutical Industry

Segmentation and Targeting Process in the Pharmaceutical Industry | Today’s pharmaceutical market is full of dynamic changes driven by highly informed customers wanting to get the best product at...

Read More Leave a comment

Key Account Management in the Pharmaceutical Industry: A Modern Approach

KAM in the Healthcare industry | In recent years, the prescribing power has shifted from the hands of the individual clinician and is now shared amongst groups, committees, or networks of medical,...

Read More Leave a comment

Segment to Survive-One Size Doesn’t Fit All

Segmentation in the Heathcare industry ı Have we been focusing on a “one-size-fits-all” approach to sales force effectiveness? As the sheer size of the typical pharmaceutical salesforce...

Read More Leave a comment

Multi-Channel Marketing: 5 Key Success Factors for Implementation

MCM in the Pharmaceutical Industry ı Aiming to reach potential customers via multiple marketing channels, 77% of pharma companies increased their digital marketing budgets in 2015 (source: ...

Read More Leave a comment

Sales force Optimization & Sizing Guide

Sales force optimization in the healthcare industry ı In the first part of this guide we discussed the main resources optimization challenges the pharmaceutical industry is facing. Optimizing two...

Read More Leave a comment

Product Portfolio Optimization Methodology

Portfolio optimization in the healthcare industry ı In the first part of this guide we discussed the main resources optimization challenges the pharmaceutical industry is facing. Optimizing two...

Read More Leave a comment

Commercial Resources Optimization Challenges

Resources optimization in the healthcare industry ı Pharmaceutical companies face dramatic environmental and internal challenges. Because of pressure on industry economics and the increasing...

Read More Leave a comment

Analysing the Competitive Environment – The Patient Flow

When pharmaceutical marketers think about analysing the competitive environment within which they are operating, the focus tends to be on specific quantitative aspects such as market shares and...

Read More Leave a comment

Related Articles

The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry
The Segmentation and Targeting Process in the Pharmaceutical Industry

serious games ebook guide

assessment guide ebook

decision making tools guide ebook