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    Segment to Survive-One Size Doesn’t Fit All

    Have we been focusing on a “one-size-fits-all” approach to sales force effectiveness? As the sheer size of the typical pharmaceutical salesforce increasingly comes into focus and as budgets are...

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    Multi-Channel Marketing: 5 Key Success Factors for Implementation

    Aiming to reach potential customers via multiple marketing channels, 77% of pharma companies increased their digital marketing budgets in 2015 (source: eConsultancy). But how many have been...

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    Reaching More with Less (Part 3) - Sales force Optimization

    In the first part of this guide we discussed the main resources optimization challenges the pharmaceutical industry is facing. Optimizing two types of resources - Products & People - can be tricky...

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    Reaching More with Less (Part 2) - Portfolio Optimization

    In the first part of this guide we discussed the main resources optimization challenges the pharmaceutical industry is facing. Optimizing two types of resources - Products & People - can be...

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    Reaching More with Less (Part 1) - Resources Optimization Challenges

    Pharmaceutical companies face dramatic environmental and internal challenges. Because of pressure on industry economics and the increasing portfolio complexity, commercial managers struggle to ...

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    Analysing the Competitive Environment (Part 1) – The Patient Flow

    When pharmaceutical marketers think about analysing the competitive environment within which they are operating, the focus tends to be on specific quantitative aspects such as market shares and...

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    Why Should we Consider Segmentation & Targeting in the Pharma Industry?

    Why bother to segment and target your customers?  It can be time-consuming, fraught with personality conflicts and may well annoy a section of customers who suddenly see their support drop.  So,...

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    Who is A.I.B.E.?

    A.I.B.E. is an alchemy of business excellence expertise blended with intelligent technological solutions.

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    How to Successfully Launch a Pharmaceutical Product

    The launch of a pharmaceutical product is a crucial step, for the simple reason that you only get one shot to do it properly! In the pharmaceutical industry in particular, the investment of all...

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    What is "Blended Training" exactly?

    Companies choose training to reach their goals in terms of team effectiveness and to closely handle the issues they face in the field. Blended training enables the comprehensive assimilation of...

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