Moving Towards MCM for Cohesive Communications

Multi Channel Marketing in the Pharma Industry | If you have not started undertaking a journey of ‘digital transformation’, that is, using technology to improve your impact, or to extend your...

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Digital Content Strategy: Start Where You Want to Finish

Digital Content Strategy in the Pharma Industry | We all agree on the importance of excellent digital content and certainly we all begin with that objective in mind. And yet according to...

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Technology Can Unleash the Potential of Your Reps

Leverage the Representative Channel in the Pharma Industry | If you believe that leveraging technology can bring about new customer excellence cultural norms inside your organization, then you are...

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Integrate Channels for a Seamless Customer Experience

Channels Integration in the Healthcare Industry | The integration of multiple channels requires a holistic view of the customer journey and the brand strategy. Both will drive the content and...

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Digital Sales Aids: Add Power to Your Reps

Digital Sales Aids in the Pharma Industry | Paper detail aids for Field Representatives were converted to electronic copies (as PowerPoint or PDF slide shows or just long PDF documents) when...

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Do You Need a HCP Website?

HCP Websites | Pharma companies have always interacted with Healthcare Professionals (HCPs) to engage, educate and support, for the betterment of medical science, treatments and patient outcomes. ...

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Why Pharma Reps Should Consider Approved Emails

Approved Email in the Heathcare Industry | With the reduction in face-to-face opportunities, Approved Emails, sometimes referred to as ‘Rep-Triggered-Email’, are one way to extend the reach and...

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How Pharma Marketers Should Use Webinars

Webinar Marketing for the Healthcare Industry | More for less? We hear this phrase a lot when we discuss digital multichannel communications in our industry, which implies technology will help us...

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Demystifying Multi-Channel Marketing for Better Training

MCM Mix & Training in the Pharmaceutical Industry ı You can't be a digital marketing expert, without any marketing expertise. Be wary of recent attention from digital experts which does not start...

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Actando Promotes Blended Learning with QuintilesIMS in Mexico

Blended Learning in the Pharmaceutical Industry | In partnership with QuintilesIMS Mexico, Actando has hosted a special event to introduce its blended training model: a combination of eLearning...

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